The company is a well respected market leader and are well known by millions throughout the UK, Republic of Ireland and Holland.  In the last several years, the company has experienced consistent growth in its home shopping sector and this resulted in earnings of nearly £100 million to it’s network of self employed Kleeneze distributors.

Over the last 10 years, the company has gone from strength to strength, increasing turnover from less than £25 million to over £100 million. The projected growth over the next five years is that the company will generate in excess of £250 million turnover, solely from the UK and Irish markets.  Not only is the company set to expand, but also so are the earning potentials of their self-employed distributors, who will share all the associated benefits of Kleeneze's success.

This growth made it necessary to invest in state-of-the-art support systems, that will ensure the growth of Kleeneze well into the future.

These include an new online Distributor Support Arena which is available to all distributors in the business, and a move to large premises in 2006. The new facility boasts an impressive open plan call centre facility, and a significant amount of additional warehousing capacity.

The History of Kleeneze

The history of Kleeneze starts with a man named Harry Crook, who was born in 1889. Whilst seeking his fortune in America in the early 20th Century, he was employed by the Fuller Brush Company. This gave him an idea about starting his own company, and after his return to England in 1923, he set up his own brush business called the Kleen-E-Ze Brush Company, based in Bristol.

The first major milestone in the company came in 1930 when despite the negative economic conditions, the annual turnover topped £1 million for the first time. In 1937 the company introduced wax polishes to compliment the brushes. Twelve years later, in 1959, Kleeneze made industrial history by becoming the first company to introduce the 40 hour week.

More change in 1970 as Kleeneze became one of the first companies in the UK to pioneer network marketing. This was considered a radical step at the time, but one they have never regretted as the business then went on from strength to strength. In fact, since its inception in 1923, Kleeneze has made a profit every single year.

The first Kleeneze catalogue, called ‘Shopping at Home’ – was produced in 1982. This replaced the door to door salesman with his suitcase, who became the new door to door salesman with his catalogue.

After celebrating their 75th anniversary in 1998, Kleeneze extended its field of operation into the Republic of Ireland and changed its name to Kleeneze Europe Limited. This was seen as the start of a much longer term European expansion plan.

True to predictions, Kleeneze expanded into mainland Europe, by launching its business in Holland in Sep 2004, and then on into Germany in May 2006.

Kleeneze are a founder member of the Direct Selling Association (DSA) and the Office of Fair Trading (OFT) who hold their member companies to a strict code of trading ethics. Kleeneze are also a good supporter of the National Neighbourhood Watch Association (NNWA). Click on either of the logo's for more information.

In September 2006, the Kleeneze business was purchased by home shopping giant Findel PLC, which will give the Kleeneze brand the expertise and backing to continue the journey of growth and expansion throughout Europe.

Findel plc

Findel plc is a quoted UK company with an annual turnover in excess
of £458 million and trades via three divisions, Home Shopping, Education and Findel Services.

For over 40 years it has been a leader in consumer Home Shopping through mail order catalogues and Educational Supplies to many UK schools.

The company also provides online and offline logistics and e-fulfilment services to third parties via Findel Services, offering a one stop shop for any business.